It can be hard to imagine, but there are people out there who want to work with or buy things from you. Just you. Specifically you.
Not someone like you. You.
People who want to buy from someone like you will end up shopping around.
They’ll end up ranking their options based on criteria outside your control. (Often but not always the price.) They might be making a bad decision, and you probably won’t be able to help them.
But if you put enough ‘you’ into your offerings that the people who want to buy from you and only you can see it and feel it.
Then there won’t be any options to rank. Price will simply be an obstacle to surmount.
Because you’ll be number one.
Every single time.
Here’s to you,
James
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