If you’re a little fuzzy on what a “personal brand” is (and isn’t), here’s something to clear things up.
Friend of the list and No-BS marketer Rod Aparicio on Jonathan Stark’s Ditching Hourly podcast.
Listen in as Rod busts personal branding myths left, right, and centre.
This quote got my attention very early on in the episode:
“You can re-brand, but you can’t re-reputation.”
Anti-mythically,
James
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