Which do you prefer, making content or sharing content?
Put another way, if you could only do one (and you had to do both), which would you outsource?
I know my answer to that 🙂
Since I’ve been emailing daily, I’ve noticed how much more I like writing these (and sending them to you) than I do attempting to distribute them more broadly.
(I.e. posting them on LinkedIn but without the salutations.)
Which is why this quote from Ross Simmonds causes me pain, lol:
“Spend as much time distributing your content as you did creating it.”
I mean, it makes sense. If the point of making it is to help people, then you need to find those people to help. Looked at like that, making and sharing are two sides of the same coin, which is a reframe I can get behind.
From there, it’s all about figuring out where the people you want to help congregate. And how they most like to consume content.
And as far as I can tell (and Ross backs me up on this, too), the best way to do that is to distribute everywhere. And in as many different forms as you can, paying attention to what resonates.
Or as he says it: “Create once. Distribute forever.”
Liking writing,
James
P.S. To my horror, I stumbled across this even more painful quote while trying (and failing) to figure out where I got the first one.
“Distribution should outweigh the amount of time you spent to create something. If you spent two hours creating content, then, you should take about twenty hours to distribute.” (Source.)
P.P.S. Ugh.
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