|
When people arrive on your website, they immediately want to know what you do, not how you do it. They want to know that you solve their problem, not how you solve their problem. (At some point, later on, how you do it can become important…but it always comes after what you do.) I’m working on a couple of Website Optimization Audits this evening. And it struck me how easy it is to go down the “how” road—particularly if you’ve spent a long time crafting a unique and clever way of doing something. But that’s a trap. It seems like it might be interesting, but that’s only because you already know what your how achieves. They don’t. Working it, P.S. That link above (and here it is again) goes to a subscriber-only, discounted version of my Website Optimization Audit ($ You get a 20-minute teardown video of up to 3 pages of your website, summary notes, and unlimited email follow-ups. Plus, a bonus call with me to walk through the changes once you’ve made them. If your website could use a second pair of expert eyes on it, this is the easiest/best way. |
Recent Comments