Pancakes are in the air lately.

Not literal pancakes. (And not the literal air.)

Friend of the list and daily emailer Rod Aparicio recently wrote a great piece asking the question: What’s original?

He called it Pancake Party.

He pointed out the (unplanned) synchronicity between a piece from another friend of the list and daily emailer, Danny Ruspandini, and one of my own.

Danny: The third pancake.

Mine: The first pancake.

We laughed about the poor second pancake—unlauded, not written about.

Well, if you want to see me spring into action, tell me there’s nothing to say about something, lol.

The second pancake – that not-yet-perfect but now data-informed effort – is actually my sweet spot for helping people.

For a long time, my unofficial slogan was, “I’ll help you write your second website.”

For your website, campaigns, and new marketing initiatives, this is the best place to take what you’ve learned and hire an expert (like me!) to figure out a better way forward.

We can cook your second pancake together. And while we do, we’ll set up a way to gather new intel before we optimize and cook your beautiful third.

So if you have a second pancake you need help with, let me know!

Pancake helper,
James

P.S. Danny’s guaranteed “No Doom & Gloom” approach to writing about “the opportunities, solutions, startups and rockstars in the climate space” over at The Climate Shift is a must-read for me.