You know what optimal looks like – and it’s what we all want – but is it practical? Before jumping in, it’s worth taking a minute to figure out what practical looks like too.
Your optimal day might involve a 6 am walk, a project off your plate by mid-morning, a healthy homecooked lunch, working both on and in your business, moving forward a personal goal, time with your family, a yoga session, all-day hydration, reading something educational, watching something interesting, listening to something inspiring, and getting to bed by 9 pm.
Great. Now we get to figure out how much of that is possible today.
What’s most important to you?
What’s necessary to feel fulfilled at the end of the day?
Would a walk with your family and a project off your plate be enough?
Your optimal campaign might have multiple assets to share with interested prospects, ads on all the platforms, landing pages for different audiences, re-targeting set up, a dynamic email sequence, a conversion-optimized sales page, cart abandonment tech, a calendar integration for follow-up calls, up-sells, cross-sells, post-sale nurture and retention emails, an ongoing maintenance package, and bespoke physical gifts.
Sounds amazing. Now figure out which of those you can put in place this time.
Which steps can’t you miss?
What have you already got in the works that you can use to launch sooner?
Would a well-written email, a landing page, and a paid calendar link work?
I’m not saying don’t try for optimal. I’m saying make sure you’re also being practical.
Practoptimally,
James
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