If you want to build something unique. If you want to do work you love. You might like this article by Jason Cohen (founder of WPEngine).
It’s all about identifying and leveraging your durable, differentiated strengths. While at the same time learning to accept and work with/around your weaknesses.
He’s saying don’t waste time trying to correct all the things you’re bad at. (Unless they are critical to forward motion.)
Instead, lean into the things you’re good at and that are harder for other people to be as good at as you are. Especially given the trade-offs they’d have to make to catch up to you.
Then, when the symptoms of your weaknesses show up, don’t treat them as bugs but as features.
Roll with them. Make them another point of differentiation.
Rand Fishkin (founder of Moz and SparkToro) recommended the article on LinkedIn. He called it “Possibly the best thing I’ve read on designing a great business.”
And he knows a thing or two about that.
With extreme leverage,
James
P.S. Leverage (especially as a verb) is one of my “avoid at all costs” and “sounds like marketing” words. But, it is the correct word here and the only one that accurately describes the approach.
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