Do you have a website? If so, you’ve probably wrestled with your About page more than all the others.
A lot of people don’t like talking about themselves. And even among those that do, it’s easy to say too much. Or not enough.
Or to veer into corporate Mission/Vision/Values land.
Or list the founding facts. Dates, locations, headcount.
I advocate for About pages that are not really about you but your ideal customer or client in relation to you.
Like “I do X because I know you have Y problem,” or “You know how you don’t like X? Well, guess what? Neither do I.”
But when it comes to writing personal about pages (and, in particular, my own), I struggle a bit. Is my status as a homeschooling parent relevant? Do I link to the bands I’ve been in or allude to being a musician? Is a family pic too much?
How to say, “I contain multitudes and want to work with people who do too”? (I mean, we all do, but not everyone leans in and admits it.)
Today, I came across this fantastic About page. It belongs to Jamie Hill, who produces, mixes, and masters records at The Department of Energy Management, his studio in Tacoma, Washington, U.S.A.
It’s what I want my About page to look like when I grow up.
Even though it’s a (beautifully arranged) list of “I” statements, it is 100% about his ideal client in relation to him.
It is a manifesto. A call to action.
Enjoy,
James
P.S. If you’ve ever wondered what mastering is, check out the Activist Mastering page (awesome name!) for some before-and-afters (awesome idea!!).
Recent Comments