What I talk about
when I talk about…
A collection of musings
about copywriting, marketing,
business, and life.
Be my eyes
Sometimes, you just want to hear about something good and heartening...
Want an instant accountability partner?
You may have heard that having an accountability partner improves your...
Goals vs. ideals
Are you measuring for the goal or for the ideal? The goal is what you’re...
Sand in your yogurt
Some things get better and better until they're good enough. And if you...
The most compelling reason to niche I’ve heard yet
Have you ever shied away from pursuing a niche? From focusing your...
The most compelling reason to niche I’ve heard yet
Have you ever shied away from pursuing a niche? From focusing your...
Lying isn’t funny anymore
Have you noticed the dearth of April Fool’s humour this...
Lying isn’t funny anymore
Have you noticed the dearth of April Fool’s humour this...
The second version of your website
You must be the person to draft the first version of your website. It’s a...
The second version of your website
You must be the person to draft the first version of your website. It’s a...
The second version of your website
You must be the person to draft the first version of your website. It’s a...
Copy comes second
All right, perhaps not second…but later on, near the end. What am I...
What not how
When people arrive on your website, they immediately want to know what...
“I would rather take a photo of a pile of garbage than use an AI image”
lololol You’d be right to call that an inflammatory subject line. To be...
Imagine if you were friends with all your Friends
Imagine if you really connected with all your Connections. If you liked...
An amplifier allows you to play quietly
When you think of the word “amplifier,” does your mind immediately go to...
Noted: A giveaway of sorts
If you’ve ever wondered about the work that happens behind the scenes of...
Whose game are you playing?
If you don't like where you're at—in life, in business—it's important to...