You don’t need to reinvent the wheel every time you want to do something new.
It’s exhausting. It sets unrealistic expectations for the future. And it can be brand-damaging (or, at least, audience-isolating) too.
If what you have works, tweak and alter that rather than re-imagining your content every time. Even if you’re showing it to the same people, the same audience.
I’m thinking of things like how you handle promotions to your list. Or cyclical events, like running a specific campaign at the same time each year. Or welcome sequences for different stages of your customer’s journey.
But I’m actually talking about Easter stuff.
For 7 or 8 years now, Kayte and I have been reusing the same “Easter sequence,” much to the delight of our kids.
We wanted to do something special for them (well, when we started, it was only Young James). They are inevitably barraged by questions like “Is the Easter bunny coming to visit you soon?” and “Did someone special visit your house yesterday?” when we wander out into the world at large.
Yet we didn’t (and don’t) want to buy into the hype. And we’re not a candy-based family.
So we made up what an “Easter egg hunt” could be (see below), and our kids LOVE it! Year after year, same clues, different order. They know what to expect.
And for the next week, they’ll take turns making hunts for each other (and us, sometimes).
All because of reusable content.
Repurposefully yours,
James
|
The great Easter egg scavenger hunt clues! |
Recent Comments