Do you know what it is? (It’s Tactical Tuesday Trivia Time!)
Yes, your site – really just your hero section – has about 7 seconds to get across what you do (for whom), and why it matters, as my internet friend and email-course-buddy Kevin compellingly points out over at 7 Second Websites (brilliant name!).
But I’m talking about just the headline.
Because it has one very important job to do, whether it’s part of that 7-second convince-a-thon or not.
It is this: to stop your reader in their tracks and compel them to read the subhead below it.
Then the job of the subhead is to compel them to read the first line of body text. And the job of the first line of body text is to compel them to read the next, and so on.
Point is, if they don’t stop and read the headline, you’re sunk.
(And you’re likely also sunk if, after stopping, they still don’t know what you do and why it matters when 7 seconds are up.)
I wrote more about headlines here when i thought I might like writing more than 250 words at a time.
It’s hard to imagine that now, lol.
One job,
James
P.S. Since I linked to it, take Kevin’s headline as a perfect example: “Finish your website on time.” I mean, I can’t not read what’s next.
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