Where do you draw your line?

What’s your promise – to the world and to your customers?

Is it about quality? About quantity? Is it about meeting deadlines? Is it performance-based?

What’s the line you won’t cross, come hell or high water?

Where are you willing to draw it?

I’ve come to believe making that promise is a critical part of being meaningfully different in the eyes of your prospects. And that means it’s worth taking the time to define yours.

For me, as of 21 days ago, my promise is to email this list once a day.

It forces me to keep writing, to keep refining my point of view, to keep striving to put better creative thought and inspiration into your inbox.

It’s the only way I can show you how much I appreciate you allowing me to be here.

Which is why I’m sitting here, in a candle-lit room, 3 hours into another power outage, eating Chicago mix popcorn with Kayte and writing this to you (in Obsidian – a topic for another day) with the remains of my laptop battery’s power and tethered to my phone’s limited data plan.

It feels good to have made a promise.

And it feels even better to keep it.

I appreciate you.

Off to do some old-fashioned reading,
James