The problem-solution continuum

If you have an offering, where does it meet your ideal customer on the problem-solution continuum?

The answer makes a huge difference in how to best reach and connect with people. We act differently when we’re searching for a solution vs when we realize we have a problem but haven’t yet decided how to solve it.

Yes, this is all covered in Gene Schwartz’s Stages of Awareness:

1. Unaware
2. Problem aware
3. Solution aware
4. Product aware
5. Most aware

But I think the most interesting part is the gap between Problem and Solution. This is where you’re most likely to make your mark. Where you can have the biggest impact.

So when you think about what your talent provides, you can also think about where on the problem-solution continuum it provides it.

Solving problems like Maria,
James