The benefit of the doubt

If you were going to optimize for just one thing in your life – one thing that would make everything else easier – what would it be?

For me, it would be giving people the benefit of the doubt.

Family, friends, my kids, Kayte, clients, prospects, people who call and then aren’t there when I answer the phone, people driving in front of me, people driving behind me, people who are “more successful” than me, people who are “less successful” than me, people with pets, people without pets, people who like music I don’t like, people who think copywriting is a legal profession, people who still use twitter, people who’ve never used twitter, people who like sportsball, people who don’t like sportsball, delivery drivers, grocery bin packers, everyone in retail, doctors, even lawyers, maybe even politicians, people who are sarcastic even when trying to write their souls into an earnest run on sentence that I’m not even going to bother running through grammarly.

And everyone else, too.

The benefit of the doubt for all of them, for everyone.

Stress less,
James

P.S. I’m still writing a letter a day for InCoWriMo. If you want me to write you one, send me an address I can reach you at and I’ll do just that. Pen, ink, stickers…the whole shebang.