If a company or person has come up with a new way of doing business that they find exciting, that is great.
And it makes sense that they would want to share it with the world.
And they should.
But it behooves them to have a good hard think about how that news affects said world (if at all).
And to consider for whom this news is exciting.
They should, by all means, announce their new internal structure, or who got promoted, or the updates they made to the app, or their entry into a brave new market.
But unless it’s making their audience’s lives noticeably better, it’s probably not something to tell them they’ll be excited about.
Because misreading the room like that burns through trust and connection.
And we need all the connection we can get.
Yes, behooves,
James
P.S. I’m excited to be taking the next two weeks off from all client and daily work, mostly to cook roast potatoes and sing Mariah Carey’s All I Want for Christmas with my family.
P.P.S. I’m also excited to keep writing these emails every day because they do not feel like work, and I really, really like doing so. But if getting an email from me on New Year’s Day, for example, feels really weird and oddly pressuring (like, oh no, should I be working too?!), just delete it. Just pretend it never happened. And know that I wrote it out of love, not obligation.
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