If the best place for your talent to meet your ideal customer is once they start searching for a solution to their problem, meet them with what makes you unique.
If you offer something better than your competitors, lead with that.
If you offer something targeted at a specific audience, start there.
(If you do both, great! Headline and subhead written.)
It’s still important to let them know you understand.
It’s still important to make them feel seen and heard.
You can still talk about the problem on the page.
But now (as opposed to when they had only just realized they had a problem), you can talk about the nuances of your offering.
You can start off aligned with the way to solve their problem and wow them with the approach you take to get that done.
No one wants a problem solver…until they need a problem solver.
And then, they can’t think of anything else.
Solved,
James
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