Have you thought about changing your offer?

People come to copywriters and designers for quick miracle fixes all the time.

But more often than not, it’s the offer (or the audience) that needs the real adjustment.

The writing on the sales page, or the iconic design, are the icing on the cake, the cover on the book. Yes, they make a big difference, but they can’t change the fundamentals of what’s being sold, to whom, and for what price.

They have no intrinsic value, in and of themselves.

I’ve heard this, thought this, seen this, known this for years now, and had it brought back to my focus recently in this short post from Jonathan Dane of Klient Boost:

And since Klient Boost is “a digital performance marketing agency with the most published wins (case studies, reviews, video testimonials) of any agency on the planet,” (with the numbers to back it), they would know 🙂

Changing what matters,
James