The words you use matter. They change and shape the world around you.
How you say what you say is no trivial matter.
One particularly powerful example of this is the idea of asking people for what you want, not what you don’t want.
I’ve come across this in my parenting adventures, and Kayte and I try our best to practice it.
Things like asking, “Could you say that quietly?” as opposed to “Could you not shout?” when trying to lower the volume in the house.
The former emphasizes quiet, the latter shouting.
Here’s a video with a great example of this in the adult world. (Shared with me by friend and fellow daily emailer Rod Aparicio.)
In it, David Marquet, a retired US Navy Captain, tells us about a moment in early American history. He suggests word choice may have been responsible for dramatic, cascading effects!
(Not to be clickbaity, but I’m compelled to leave it at that and let David do the talking.)
At any rate, it’s a Tactical Tuesday topic because it’s good to keep in mind as you craft your messaging.
Of course, there’s value in speaking to people’s pain points and listing things like “who this isn’t for.” But when all that’s left in their minds is the echo of what you’ve said, make sure it compels them in the right direction.
To reach out, book a call, buy your thing, or stay tuned for more.
I’ll be emailing tomorrow,
James
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