What I talk about
when I talk about…
A collection of musings
about copywriting, marketing,
business, and life.
Life at a human scale
Thomas Klaffke put out a great edition of his Creative Destruction...
Early can be just as bad as late
When it comes to things like: Projects requiring review People showing up...
Get your people involved
One of the best ways to increase interest in something you’re doing is to...
The trouble with outsourcing outreach
If you’ve ever had someone reach out to potential clients on your behalf,...
The trouble with outsourcing outreach
If you’ve ever had someone reach out to potential clients on your behalf,...
Show your work
Half of the job is delivering the thing you promised. The other half is...
Quality beats quantity
Because of course it does. Would you rather read a long book or a good...
Culture beats strategy
If you’re trying to make a lasting impact on the world and the people you...
Culture beats strategy
If you’re trying to make a lasting impact on the world and the people you...
Culture beats strategy
If you’re trying to make a lasting impact on the world and the people you...
Culture beats strategy
If you’re trying to make a lasting impact on the world and the people you...
Empathy beats sympathy
Giving someone your “deepest sympathy” doesn’t seem all that bad, does...
Empathy beats sympathy
Giving someone your “deepest sympathy” doesn’t seem all that bad, does...
9 simple tenets for better work
You may be surprised at that borderline clickbait-y subject line. I am a...
9 simple tenets for better work
You may be surprised at that borderline clickbait-y subject line. I am a...
The only thing that is doing the thing is doing the thing
Do you ever spend ages preparing for something that you ought to just get...
The hard part goes faster than you think
In yesterday’s piece, we heard from Canada’s sweetheart—Ryan...
The hard part goes faster than you think
In yesterday’s piece, we heard from Canada’s sweetheart—Ryan...