As you may or may not know, besides doing my own thing at Turner Creative, I co-run SNAP Copy with the one and only Lianna Patch! (Hi Lianna 🙂
Yes, and at SNAP Copy, we sell credits, which our clients use to have us optimize their marketing assets. (It’s mostly copy but can include design, UX, and strategy suggestions too.)
On LinkedIn the other day, Brendan Hufford replied to a comment I made, saying, “Love the idea. Has it ever added confusion to the sales process?”
I told him it has but that the benefits outweigh the drawbacks.
After answering, I thought it might be interesting to write about why I love credits.
So here goes.
A credit-based system:
- Enforces a minimum spend
- Ensures all payments are in advance
- Gives clients the feeling of owning something
- Limits scope creep issues
- Allows clients to be more agile with their projects
- Keeps the relationship fresh (because credits expire!)
- Is different and, therefore, intriguing
I know it’s not for everyone, and it’s definitely not the solution to all sales problems. But I think it could work for any service-based business where most projects are similar in scope.
So, if this sparks something in you, and you want to know more (or even just noodle on the idea), hit reply and ask away.
I’m happy to answer any questions or even get on a 25-minute call to chat if you like.
Credit where it’s due,
James
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Lianna and me at CTA Conf 2017, (business) casually co-running SNAP Copy. |
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