Children, as with most customers and clients, don’t want a hero.
They want to be the hero.
Your job, then, is to be their guide.
You’re Sam; they’re Frodo.
You’re Watson; they’re Sherlock Holmes.
You’re the rhythm section; they’re the singer.
In some ways, this can be a bit of an egoic letdown. Like if you’ve pictured yourself as someone who swoops in to save people from their problems.
But in more ways, I think it’s a huge relief.
If you’re someone who likes to help people—if you’ve built a business around doing just that—then this can be music to your ears.
Unheroically,
James
P.S. I’ve never really gotten into it, but I’m aware that this is a big idea in Donald Miller’s StoryBrand framework. Credit where it’s due.
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