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One of the things missing from much of the “get AI to do everything for you” messaging is this fact: writing isn’t just a product, it’s a process. Yes, it’s nice to have “content.” But thinking that having it is the only outcome that matters is shallow and short-sighted. One of the things that has astounded me since I started writing daily(ish) emails back in November 2022 is how much it has changed me. It has vastly improved my ability to think—and to put those thoughts into clear, concise sentences. As someone primarily out there as a writer-for-hire, it might seem counterintuitive to say this. (Like, shouldn’t I be saying that I should do your writing for you?) The truth is it will benefit us both if you’ve done a chunk of writing (and therefore thinking) before we work together. Working with someone to improve your website and email copy always goes better if you’ve already done a solid first pass on your own. Most of the work that I (and people like me) do is taking your words, your passion, and your hidden differentiators and combining them with your ideal customer’s or client’s words, desires, and fears to make a more compelling case for what you do and how you help. So, if you’re sitting on a bunch of your words and/or your customers’ words, and you feel like you’ve done all you can do, let’s talk! Hit reply or book a call, and we’ll see if I can help. If not, then there’s nothing I recommend more than starting to write. Wordily, P.S. If you want a starting place for daily/regular writing, your best bet is Jonathan Stark’s Email365 course. The next cohort starts in mid-August. P.P.S. The phrase in the subject line was grabbed from a comment by Isabel Sterne on a LinkedIn post about reading vs. AI. |
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