Well, it’s a trick question – no matter what “this” is – because, in essence, there are no rational people (or at least very few).
People are, in essence, emotional.
We make choices, big and small, for business and pleasure, with an internal emotional yardstick. (Usually masked by a thin veneer of performative rationality – self or otherwise.)
If you’re questioning that assertion, consider what we put ourselves through for holidays.
Whether you’re packing up your family to go to someone else’s house, or packing up your house to host someone else’s family, it’s a LOT of work for a relatively short period of togetherness.
To clarify, this is not a complaint—I LOVE holidays, Christmas most of all.
But when you consider that I, like many others (perhaps you?), spent 12 straight hours on my feet today, doing manual labour, to produce one meal (albeit a very fine one) for a bunch of people (10), with neither hope nor desire of compensation for either materials or labour (other than love, connection, praise, a bit of status, etc), it becomes plainly obvious that humans are emotional, and not rational, decision-makers.
Something to consider the next time you’re trying to figure out why your ideal buyers buy from you.
And the next time you’re staring down the barrel of a 19-pound turkey.
Merry emotional Christmas and Happy irrational Holidays,
James
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