Do you know Paul Millerd?
He writes a weekly newsletter exploring the gig economy, the future of work, and alternative roles for work, success, and creativity in our lives.
I thoroughly recommend it.
He introduced the notion of the serendipity economy. It’s based on the idea that it is the journey not the destination that provides the most reward in modern work.
And that you can’t really tell how an innovation or project will benefit the world or society – or if it even will – but you do the work anyway. You follow the path, you see where it takes you.
As he says, “If the payoff or rewards are clear, it suggests that most of the personal serendipity and potential satisfaction of the role have been eliminated.”
That rings pretty true for me.
I reckon it applies to the more micro aspects of running a business too.
You might think you’re writing a homepage headline and then it turns into a new positioning statement, or the basis of a new campaign or project.
For years, I’ve resisted the urge to create a newsletter like this one. Mostly because I’ve been scared off by more linear-thinking people and leaders who personally and generally urge a pragmatic, prove-the-ROI-before-it-happens approach to everything and anything.
These days, I’m glad to be on the pathless path … with you 🙂
Serendipity now,
James
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