If you’re a solopreneur or small business founder looking for a high-efficiency, multi-use business-building activity, I can’t think of anything better than writing a daily* email.
I’m biased. But hear me out 🙂
Every email you write is, can be, or can turn into:
- A blog post (if you keep a public archive)
- A social media post (or many posts)
- A video or podcast (read it, riff on it)
- An opportunity for direct feedback (just ask)
- A place to develop and track your thoughts
- An opportunity to sell (like in the PS, say)
- A display of your multi-faceted nature
- A chance for people to know, like, and trust you
- An asset to get more people to sign up (upward spiral)
- A copy/paste answer to prospect questions
- Messaging to put on your website
- A reinforcement of a good writing and shipping habit
- Something to offer prospects who aren’t ready to buy
What else can do all that?
Emailer4life,
James
P.S. I don’t know when it runs next, but I can’t not link to Jonathan Stark’s excellent Email365 workshop, which is what started all this for me.
*Or “regular” (like weekly, at least).
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