Are you the best in the world at what you do?
Stressful question, right?
This was the focus of an episode of The Business of Authority recently. It was all about Seth Godin’s fantastic book, The Dip.
The Dip is the time between the enthusiasm at the start of a venture and the point where it finally clicks.
And the book talks about how hard that time is.
One of Seth’s seemingly throwaway statements in the book was this: “If you’re not going to get to number one, you might as well quit right now.”
Oof.
But Rochelle, very kindly, points out in the episode that this doesn’t mean number one in the entire world. And not at a broad skillset like marketing (or web design or bread-making).
It means being number one in the world that you’re defining for yourself.
Like:
- Marketing for ethical direct-to-consumer terrarium makers.
- Web design for toxin-free antique armoire refinishers.
- Heritage grain 3-ingredient sourdough bread in {my town}.
This is the power of positioning yourself in a self-defined niche.
Jonathan goes on to add that you’re the worst in this world too.
Because, ideally, you’re the only person with your exact combination of offering and target audience.
That sounds better to me.
The best/worst,
James
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A great little read! |
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