Yesterday’s piece was about the life-changing magic of emailing daily.
(Thanks for the inspo, Marie Kondo!)
I realized—moments after hitting send (as one so often does)—I had missed my very favourite benefit.
It’s this: Every email you send is also the potential start of a conversation.
And almost as if to prove that point, I got this great reply from friend of the list and Health & Wellness Copywriter Samuel Ng:
Yes, email is the easiest to repurpose!
Repurposing can be:
- cutting a longer piece of content into shorter ones
- combining the shorter ones into a longer piece
- changing formats (text, audio, video)
- different angles (story, data, humor)
Repurposing is a great summary term for a lot of what I was trying to get across.
Plus, by starting with an email, even if you don’t repurpose it, you have at least still sent an email.
You’ll have started a conversation.
And, as Samuel pointed out in his reply to my reply to his reply (lol): “Conversations lead to conversions.”
Repurposefully,
James
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