Small and choppy, microcopy

Do you use microcopy on your web pages? Microcopy is that compelling line of copy you sometimes see underneath call-to-action buttons.

Things like:

• “Start your free 14-day trial today”
• “No credit card required”
• “Join 37,854 other forward-thinking leaders”
• “Don’t forget our 30-day money-back guarantee”
• “All the cool kids are doing it”
• “For every button click, we plant a tree”

The point of microcopy is to give people a final nudge.

Often, the tactic employed is to counter a common objection. You say it somewhere else on your site, but this helps them remember: there’s no risk today; you’re just trying it out.

You can appeal to the popularity of your offer. Saying: don’t worry, you’re not alone; you won’t look silly for making this choice.

Or remind them of the aligned mission you share: you’re doing this because we care about the same things.

If your buttons don’t have microcopy, I recommend seeing where you might be able to work some in. It’s a quick way to up your conversions.

And it’s dead simple to put in place.

(Granted, putting it on the page requires some font-size jockeying.)

Microconvicingly,
James

P.S. As a Tactical Tuesday treat, here is a pointless ditty (is someone selling microcopy in a commercial?) I wasted spent the first 5 minutes of writing this piece coming up with: