Want to take your webpages and emails from good to amazing quickly (and boost your results)?
Here’s a small action you can take today to vastly improve your web or email strategy, copy, and UX, with only a minimal investment.
“James’ upfront strategy work was extremely useful, going on to help with more than just the project for which we engaged him. This helped us articulate the value of our product in terms that resonate with our customers and prospects.”
What does an optimization audit include?
Your personalized and detailed page or email messaging audit includes…
- An in-depth, ~20-minute recorded video review of your page(s) or email(s) — I’ll record a walk-through of up to 3 pages of webpage copy or 4 emails, identifying potential opportunities in your messaging, copy, strategy, design, and UX.
- An executive summary of prioritized recommendations — In case you want to just skip to the good parts, I’ll summarize the most salient points covered in the video so you can start right away and get to the rest when you have time.
- Email follow-up for any questions or clarifications — If something is unclear, or you want me to expand on it, ask away! My inbox is always open to you 🙂
How will it help me?
An optimization audit provides you with a handy list of the things that will give you the biggest results. By focusing only on things that will really move the needle, you can avoid the analysis paralysis that can come when everything’s on the table.
We can zoom in…
Looking for hyper-detailed feedback on a single page or email? I’ll spend the entire audit on a more granular review of that asset. I’ll be sure to consider the context in which a visitor might be arriving there, and offer more feedback on design, imagery, and user interface.
Or take a step back…
Want to get a bigger-picture view of your website or campaign opportunities? I’ll spend less time per page, and focus more on broader, more structural opportunities and changes you can make.
But either way we won’t waste time.
We could spend hours poring over each and every detail of your site together – and maybe someday we will – but often the biggest wins come from the first ~20 minutes of assessing your website, landing page, or email strategy, copy, and user experience.
And that’s what my optimization audit gives you.
Who is it for?
My optimization audits are designed to help owners and empowered leaders of established, independent, successful small & midsize businesses get a quick, professional once-over of their marketing materials – typically just before or after making some changes.
If you’ve got a new campaign or asset ready to go, you might want a seasoned pair of eyes on it before you hit publish to make sure you didn’t miss any opportunities to optimize your results.
Or maybe you’ve just launched something, it hasn’t performed the way you thought it would and you want some fresh ideas about why that might be.
How much does it cost?
Just $499.
How is it delivered?
Your messaging audit will be delivered using Google Docs and Loom Video, allowing me to share my screen as I go through your page or email from top to bottom.
As I go through your copy, I’ll talk through potential issues and opportunities, and make suggestions to address them (occasionally even live-rewriting your copy out loud!). You’ll get a link to this video, plus a bullet-point list of my recommendations, right in your inbox.
“The thing I liked most about working with James – apart from his amazing work on my cold to warm and warm to hot email sequences – were our regular strategy and brainstorming sessions. Together, we were able to work through many different hypotheses and strategies, making sure we were taking the best approach. It was like having a sparring partner for my business ideas, which really helped me move forward.”