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You won’t get emails like this from me often—because this sort of thing isn’t really my bag. But I was recently asked about boosting social media posts for a Tactics Roundup article, and I thought my answer would make a good email. (Plus, it references a previous One Creative Moment piece, which makes this quite meta.) My answer to the question, “How have you enhanced the virality of a marketing campaign?” was this: Engage a large account in a way they’re not accustomed. For example, I recently switched banks, moving from a legacy Big Bank to an up-and-coming challenger.
When the bank card came in the mail, I was impressed with the thoughtful packaging. I took a photo showing how the card “popped” out in a cool way and wrote a post sharing my love for the experience. I tagged the brand, and sure enough, they liked the post (and commented), driving far more views than a post just to my network would have. By choosing to focus on a really tangible, shared experience that may get overlooked by others, I was able to catch their attention (and resonate with many others who felt the same way). And if you like, you can see the rest of the article on Marketer Interview here. Tactically,
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