If you ever find yourself doubting the power of scarcity and deadlines in making people buy (even if they’re manufactured), head to a supermarket the day before a national holiday and witness the madness.
It’s only going to be closed for one day!
Just one!
And yet: barely a parking spot, barely a cart to be had, and lineups all the way back to the produce section.
Amazing.
Headshakingly,
James
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