If you ever find yourself doubting the power of scarcity and deadlines in making people buy (even if they’re manufactured), head to a supermarket the day before a national holiday and witness the madness.

It’s only going to be closed for one day!

Just one!

And yet: barely a parking spot, barely a cart to be had, and lineups all the way back to the produce section.

Amazing.

Headshakingly,
James