If you’ve been following along for any amount of time, I hope you’ll have noticed that I am not an American Robin (Turdus migratorius).

If you’re new here, you’ll just have to trust me.

I’m not.

Plumage, nesting habits, flight pattern—all different, all wrong.

And yet

I know that they can’t build a home behind the top of the slightly bent forward panel of the aluminum faux shutters outside our kitchen window.

If I could speak American Robin — really talk to them in the language they use to discuss their hopes and dreams, particularly around building this year’s nest — I could save them a lot of time each year.

Because every year, one of them tries.

(I like to imagine it’s the same couple, year after year. One of them’s always like, “I think I know how I can do it this time.” And the other’s like, “FFS, Larry. Not again!!”)

All to say: if you thought you had to be an existing or past member of the industry, market, or customer group you serve, you do not.

I could be an expert advisor on where not to build a nest on the backside of the house at 4 Princess Court.

Even though

I am not an American Robin

For the birds,
James

P.S. As if its Latin name is “turdus migratorius” — the migrating turd — I almost wish I hadn’t looked it up.