If you’ve been following along for any amount of time, I hope you’ll have noticed that I am not an American Robin (Turdus migratorius).
If you’re new here, you’ll just have to trust me.
I’m not.
Plumage, nesting habits, flight pattern—all different, all wrong.
And yet…
I know that they can’t build a home behind the top of the slightly bent forward panel of the aluminum faux shutters outside our kitchen window.
If I could speak American Robin — really talk to them in the language they use to discuss their hopes and dreams, particularly around building this year’s nest — I could save them a lot of time each year.
Because every year, one of them tries.
(I like to imagine it’s the same couple, year after year. One of them’s always like, “I think I know how I can do it this time.” And the other’s like, “FFS, Larry. Not again!!”)
All to say: if you thought you had to be an existing or past member of the industry, market, or customer group you serve, you do not.
I could be an expert advisor on where not to build a nest on the backside of the house at 4 Princess Court.
Even though…
I am not an American Robin
For the birds,
James
P.S. As if its Latin name is “turdus migratorius” — the migrating turd — I almost wish I hadn’t looked it up.
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