You can see for yourself: it’s a nine-letter word.
But I digress. (And so early, too.)
Marketing is not something we need to feel shame or guilt about. It’s not something that we need to do in private, furtively, scurrying about in dark corners.
If you (like me) are a sensitive soul, empathic, maybe shy, who doesn’t want to come across as too self-centered, it can be hard to shake the feeling that marketing yourself is an imposition.
But if your intent in starting your business—in offering what you offer—is to help people, then you need to let them know. You need to have someone to help.
Imagine you’re a doctor.
“Is there a doctor in the house?” is asked on behalf of someone in acute, often critical, distress. “Yes,” you reply and rush to help.
(This is search-based marketing.)
But what about that person in invisible, chronic distress?
If you don’t tell them you’re a doctor and how you help who you help, they might never know.
They might struggle on, in pain, for the rest of their days while relief was right in front of them the whole time. Can you imagine a bigger imposition than that?
I can’t.
So, as you can see, marketing is, in fact, a generous act.
Which is a twelve-letter phrase,
James
P.S. If you want to have a chat about anything to do with marketing your business or offer, you can book a 20-minute call with me here, anytime, and I’ll be delighted to help in any way that I can. (And it won’t be or turn into a sales call, lol.)
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