Simple, Lovable, and Complete.
As opposed to a Minimum Viable Product.
How’s that as a goal for the first release of your offering?
As I draaaaag myself back into some form of a routine, the thing most on my mind is offers. Productized services. Things that deliver more value than they cost.
Luckily, I saw this post from Jason Cohen (of WP Engine)’s excellent A Smart Bear: Longform blog.
It’s a very compelling 7-minute read—and well worth it—but here’s the gist, in case you need to hear it too.
Making a minimum viable product is a selfish act. You’re secretly experimenting with the public, making things you might scrap or never complete.
You learn, sure, but there’s collateral damage. There are people who trusted you and went all in on something. People who “finally” had a solution to their problem, only to have it taken away.
Alternatively, you could commit to making each iteration of your offer complete in and of itself. Then, whether you choose to do more or not, the thing you’ve made still works.
An SLC is building an escalator, starting with the stairs fixed in place. An MVP is building an elevator with plans to run it for a month and see how many people use it.
With the SLC, if you never build more than phase 1, you’ve still built a useful staircase.
With the MVP, your early users get nothing but the shaft.
Escalating wildly,
James
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