“How you sell is what you sell,” said no one; says me.
This is more of a rant about tactics used to try and get my business than something helpful to bring us forward. Sorry. But it’s Tactical Tuesday, and I can’t get it out of my head until I get it off my chest.
So this guy (it’s always a guy) “reached out” (they always reach out). He wanted to let me know he scales companies like mine to “add $10-50k MRR” (monthly recurring revenue).
Fine. Standard. I am actually trying to add a bunch of new business right now, so I read on.
He’s “Made a video showing how we could do something similar for you – [am I] open to seeing it?”
No harm. I email back, saying, “Sure. I’m open to that. Send it over.” (Don’t pity me; I’m a trusting person by nature.)
A couple of hours later, he sends it (ending with an ask to discuss tomorrow — fine, whatever). I’m busy and don’t watch it (or reply).
But it’s there, earmarked for later.
Then not one and one-half hours later, as Alice and I sit down at the kitchen table to enjoy some delicious cassava flour banana muffins, my phone rings.
A Minnesota number, no name listed. I force it to voicemail.
Then, a few minutes later, another call; same number.
Thinking, “Gosh, maybe it’s someone I know and it’s urgent,” I answer it.
And it’s this guy (it’s always this guy) calling to see if I’d watched the video. The one I’d “asked him to send me” (more like allowed, guy).
No, I said. And now’s not a good time. I’m eating muffins with my daughter.
And out of curiosity, how did he get this unlisted number anyway? This number I’ve not included in any of my business stuff for years, precisely to avoid this sort of after-office-hours work creep.
“I scraped it from a [something-something-tech],” he says.
Kudos for the honesty, but the hell if I want this guy “scaling” my business with (what I consider) shady tactics like that. Twisting my words and intent, the double-call of urgency, the high-pressure vibe…nope.
I’m not even going to watch the video.
We just wanted to eat muffins.
Vehemently,
James
P.S. I’d love your perspective on the tactics employed. Is that just par for the course? Is this just “how it’s done”?
P.P.S. Here’s the cassava flour muffin recipe Kayte uses. They’re the best Gluten Free muffins we’ve ever tried. (We’re not even really GF, but we still make them as our go-to.)
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Thanks for the muffins, Kayte! |
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