It is.
Iterating is.
Irritating.
(I never know if I can just casually springboard off my subject lines or if, when reading the email, you can no longer see or remember them, leaving you asking, “What is?”)
This summer, I “launched” a mini-course. I called it a guide, but now realize I should have called it a mini-course.
It was a series of emails that ended with a soft call to action to check out an offer. I called it an Optimization Audit. I wanted to change it but couldn’t land on anything convincing in time.
As it’s Tactical Tuesday, now’s as good a time as any to share some results/numbers. They’re not great or large, but they’re real.
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A decent open rate throughout tells me the emails are engaging enough to keep opening.
Ditto the low unsubscribe rate.
Higher click rate on emails 3 (Customer Interview questions) and 6 (sign up for One Creative Moment – Daily) tells me people will click if it’s interesting.
Lower click rate on email 5 (the Optimization Audit offer) tells me it’s not a compelling offer (or I didn’t frame it right).
I expected zero sales, as I was asking for feedback. But near-zero curiosity tells me it’s time to iterate on what I put out there as my “first thing I can do” offer.
Having written that all out, I disagree with my subject line.
It’s not irritating, it’s exciting…but that doesn’t alliterate.
Always alliterating,
James
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