What’s your favourite way to go from thinking about pizza to eating pizza?
Would you prefer it done by you, with you, or for you?
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Making lunch today, it struck me that pizza is one area where I have extensive experience in each of the three categories of getting things done.
I can say with confidence my favourite is the middle option: done with you.
The hard part’s done (getting the dough right), but I still get the satisfaction of feeling as though I did it myself.
I thought about the cost of each category (time/effort notwithstanding):
- By = ~$2.20/pizza (flour, water, salt, yeast, sauce, cheese)
- With = ~$5.70/pizza (dough, sauce, cheese) ~2.5X “by”
- For = ~$23.50/pizza (at our local, Milda’s) ~5X “with” / ~10X “by”
And I realized the ratios mapped pretty well to my own key offerings in each category of done:
- By = Optimization Audit = ~$500 (You get suggestions)
- With = Roadmapping Session = ~$1.2k (We make a plan)
- For = Custom Project = ~$5k+ (I execute on our plan)
This makes me wonder if there isn’t some sort of universal law that applies here. If there’s some sort of golden ratio of extent-of-doneness.
If you have a service business, is this how you stagger your offerings? Do these ratios hold? Do you have something for each of these categories of done?
Curiously,
James
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