When you’re getting ready to put your idea out into the world, you have to consider its context. How and where will people see it?
On a website, you can control the background/foreground split. And you can usually make sense of how your copy will sit alongside your design and images for most displays.
(Unless you’re me, trying to make a ‘quick’ landing page work on mobile, lol 🙂
But if you’re writing for an ad or a physical application, you have to put in some extra time.
Case in point, a gym local to my neighbourhood:
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Their white and royal blue colours, while good on paper, do not work with the reality of their placement!
The dark background of the gym, coupled with the SW-facing window, puts a funny spin on their message 🙂
(That’s my kind of gym, actually. Maybe these are my people? Just kidding…sorta.)
I’m not saying I would have done any better myself. And I’ve never been in charge of getting a window print made. So, no shade (literally or figuratively) on their display.
I see this as a reminder. It pays to think things through very carefully before you put your copy and messaging out in the world.
It won’t do the thinking for you.
Not giving up,
James
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