Have you ever struggled to get your head around all the cognitive biases you’re affected by? (And your ideal customers and readers are affected by?) If so, Wikipedia feels you.
And they have delivered.
In the form of an interactive cognitive bias codex, which lists and groups 188 cognitive biases for your perusal:)
I like the way they’ve grouped them, using plain language to describe the real-world phenomena that elicit them.
I’ve written before about the serial position effect. And at that time, I (somehow) didn’t stumble across this gem. But now, thanks to the excellent “Sundaying” newsletter The Boonly (recommended!), I have a place to go to look up our human mental limits.
And so do you!
Biased,
James
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