If you’ve read anything about putting your work out into the world, you’ve read about the importance of doing so consistently.

This was one of my very real fears when I started heading down the daily email route just under a year ago. But what if life gets in the way? How do I know if I’ll be able to ship something every day?

For the most part, it’s been a function of simply breaking my own sleep rules and writing at night sometimes. (Okay, often.)

But this weekend, I got a jolt that, in retrospect, it’s sort of wild didn’t come sooner:

Covid!

My alternate title for this piece was going to be “Co-authored by acetaminophen.”

(Doesn’t exactly roll off the tongue, does it?)

Yesterday, I just straight up didn’t write an email. Didn’t even remember that was a thing I do.

I’m on day three now, and it’s getting better, so I thought I’d try to write.

I’d hoped I would have some kind of witty business tie-in for the brain fog and fatigue and fever and headache (such a long headache!). But, alas, for those self-same reasons, I do not.

My message, then, is this: If you sometimes can’t be fully consistent, find a way to be partially consistent.

Like only writing a weekly some weeks.

Drowsily,
James

P.S. See you next week 🙂