If you’ve read anything about putting your work out into the world, you’ve read about the importance of doing so consistently.
This was one of my very real fears when I started heading down the daily email route just under a year ago. But what if life gets in the way? How do I know if I’ll be able to ship something every day?
For the most part, it’s been a function of simply breaking my own sleep rules and writing at night sometimes. (Okay, often.)
But this weekend, I got a jolt that, in retrospect, it’s sort of wild didn’t come sooner:
Covid!
My alternate title for this piece was going to be “Co-authored by acetaminophen.”
(Doesn’t exactly roll off the tongue, does it?)
Yesterday, I just straight up didn’t write an email. Didn’t even remember that was a thing I do.
I’m on day three now, and it’s getting better, so I thought I’d try to write.
I’d hoped I would have some kind of witty business tie-in for the brain fog and fatigue and fever and headache (such a long headache!). But, alas, for those self-same reasons, I do not.
My message, then, is this: If you sometimes can’t be fully consistent, find a way to be partially consistent.
Like only writing a weekly some weeks.
Drowsily,
James
P.S. See you next week 🙂
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