What I talk about
when I talk about…
A collection of musings
about copywriting, marketing,
business, and life.
Is it worth it?
Before you commit—even if it seems small—make sure it’s worth it. One of...
This, too, shall pass
The phrase “This, too, shall pass” is not only a solace for the hard...
What gets measured gets…ruined?
You need to know that this is a bit of a Trojan horse. It links to...
A little bit of this, a little bit of that
As you may have noticed, the answer to almost every “Which is better?”...
A week of shorts
For no particular reason, I decided to make every email this week shorter...
Front-load your messages
When you’re writing an email to an executive or otherwise busy person,...
You can’t re-reputation
If you’re a little fuzzy on what a “personal brand” is (and isn’t),...
Off-grid observations
After my time off-grid last week, I’ve had a few observations swirling...
Open concept vs. entry hall
When someone gets to your website, is there an obvious first step or a...
What is your true goal?
“My only goal is to basically not have to go back to employment.” I’ve...
On finding your place (plus Fall Colours pics!)
When you look at a group and you don’t see anyone like you, it can be...
Wanna bet?
It’s not the title of her new book, but this sharp takeaway from Annie...
What’s in your zone of genius?
Have you come across the idea of living/working in your “zone of genius”...
If you want to be a writer, study electrical engineering
You’ll have to forgive me; I couldn’t find the quote I’m alluding to in...
Completion vs. achievement
When you finish the book you’re reading right now, will it be an act of...
Experience vs. repetition
Do you have 10 years of experience, or 1 year of experience 10 times?...
Playing full out
If there’s one thing you can guarantee will improve your results, it’s...
Consistency and compromise
If you’ve read anything about putting your work out into the world,...