What I talk about
when I talk about…
A collection of musings
about copywriting, marketing,
business, and life.
Death by obscurity
Have you ever worried about being copied? About having your work stolen...
Write your dailies daily
Sometimes, people are surprised to know that I actually write these...
100% is easy, 99% is hard
Have you ever tried to make a big change in your life? If so, you might...
If your ideal customer is looking for a solution
If the best place for your talent to meet your ideal customer is once...
If your ideal customer has a problem
If the best place for your talent to meet your ideal customer or audience...
The problem-solution continuum
If you have an offering, where does it meet your ideal customer on the...
The problem-solution continuum
If you have an offering, where does it meet your ideal customer on the...
What does your talent provide?
If you had to boil it down to one fundamental thing, what would you say?...
Just start
You’ve heard it all your life: Just Do It! And nothing could be more...
Just start
You’ve heard it all your life: Just Do It! And nothing could be more...
First Friday of 2024!! Woo!
Did you have an enjoyable holiday pause? Get enough downtime? I hope you...
You don’t have to be the hero
Children, as with most customers and clients, don’t want a hero. They...
Tasks vs. time-bound commitments
This might be mind-numbingly obvious to you, but it wasn’t to me. The...
Don’t miss twice
That’s the golden rule of sticking to a habit: You can miss once, but...
Don’t miss twice
That’s the golden rule of sticking to a habit: You can miss once, but...
Showing people how to see
“The camera is an instrument that teaches people how to see without a...
Showing people how to see
“The camera is an instrument that teaches people how to see without a...
Don’t fear mistakes
Or, as an alternate subject line to this piece: Misteaks happen....