What I talk about
when I talk about…
A collection of musings
about copywriting, marketing,
business, and life.
How I recommend businesses gather customer feedback
One thing I’ve noticed that separates dialed-in businesses from those...
Tomorrow morning starts the night before
Lots of smart, organized, 'on-it' type people likely know this as an...
When in doubt, test it out
When you want to try something new, it can be tempting to spend hours (or...
I take every chance I get to make roast potatoes
To be honest, I wasn't 100% sure I was going to send an email today. This...
In defense of friction
It’s Buy Nothing Day (aka Black Friday). If you’re like me, your inbox is...
Gratitude (in tiny bits)
I used to think that “finding” gratitude was something far too lofty and...
“Submit my form; I command thee!”
It’s Tactical Tuesday! (A thing, I assure you.) And today, a thought...
Testimonials
I decided to use the word “testimonial” for this article because a...
Microcopy
Microcopy is the copy you see around – usually under – CTA buttons. It...
Button Copy
You need to make your reader truly want, or even need, to click on the...
CTA Copy
Calls-to-action (CTAs) are kind of the “point” of any piece of marketing....
Body Copy
The body copy of your website or landing page (or email) is where your...
Subheads
Subheads explain the audacious or captivating or controversial claim you...
Headlines
Headlines are one of the constants in marketing. No matter what you’re...