What I talk about
when I talk about…
A collection of musings
about copywriting, marketing,
business, and life.
Customers are people too
I’m new to ConvertKit (where I send One Creative Moment from) and there’s...
Customers are people too
I’m new to ConvertKit (where I send One Creative Moment from) and there’s...
The big orange tractor
Do you get a lot of snow where you are? Here in Fredericton, it snows...
The big orange tractor
Do you get a lot of snow where you are? Here in Fredericton, it snows...
How to make your forms MUCH more likely to get filled out
A short one today for Tactical Tuesday, but one that matters a lot (to...
How to make your forms MUCH more likely to get filled out
A short one today for Tactical Tuesday, but one that matters a lot (to...
All you need is One Creative Moment
If this daily newsletter were an album, then today’s piece would be its...
All you need is One Creative Moment
If this daily newsletter were an album, then today’s piece would be its...
Where do you draw your line?
What’s your promise - to the world and to your customers? Is it about...
Other reasons than money and capital gain to run a business or call yourself a success
Prove to yourself you can do it Prove to others you can do it Get through...
The power of staying top of mind
Have you ever found something that you LOVE even if you aren’t 100% sure...
Everything but the kitchen sink
Please bear with me. I wanted to write about something else today, but...
Starting late and stopping early
Sometimes when I write an email (or a text message, or a section of copy...
The most useful customer interview question I know
Last week’s Tactical Tuesday piece was about gathering customer feedback....
The Year of Growth Through Saying “No” to Things
I’m a big fan of one-word themes for the year. (Big thanks to Annie...
Everything with a place, and everything in its place
If there’s one organizing principle that applies neatly across both the...
What’s your Plan C?
After a night of howling, raging winds, we awoke with no power this...
Autopilot’s fine, unless something unexpected happens
You know those moments when you get to the end of a routine and realize...