What I talk about
when I talk about…
A collection of musings
about copywriting, marketing,
business, and life.
Falling back in love with your customers
It’s that time of year - especially in the b2b tech and SaaS world - when...
Won’t somebody think of the scanners?!
When I wrote yesterday’s piece, I thought it was Tactical Tuesday. Today...
The serendipity economy
Do you know Paul Millerd? He writes a weekly newsletter exploring the gig...
Sometimes you just need to move the target
Have you ever set your sights on something and then proceeded to miss the...
Formalizing the desire lines
Are you an urban planner? I’m not. And that’s probably why neither of us...
Know what would look really nice with that habit?
Another habit! I’ve read James Clear’s Atomic Habits once, cover to...
What can tsundoku do for you?
If you’re unfamiliar with the term tsundoku, here’s Wikipedia’s take:...
What kind of rational person would do this?
Well, it’s a trick question - no matter what “this” is - because, in...
At least one creature is stirring
‘Tis the night before Christmas, and all through the house, not a...
Are you a one-percenter?
You’ve probably heard this before - probably more than once. But it’s...
The problem with chasing rabbits
Are you sometimes torn between two (or more) competing directions to take...
Why you need to be in the arena
Have you heard this quote from Brené Brown? “If you are not in the arena...
Start with you
And when I say “you,” I mean them (but say “you”). It’s Tactical Tuesday,...
Everyone, take five
Today was the first full day of this year’s Holiday Break. I played cards...
Plan to plan, schedule your scheduling
An oft-overlooked element of successful planning is building in time for...
Plan to plan, schedule your scheduling
An oft-overlooked element of successful planning is building in time for...
Regarding exciting news
If a company or person has come up with a new way of doing business that...
Regarding exciting news
If a company or person has come up with a new way of doing business that...