What I talk about
when I talk about…
A collection of musings
about copywriting, marketing,
business, and life.
TikTok Tactics
Kidding! I don’t have any TikTok tactics, lol. I just liked the way that...
In praise of pushback
There’s nothing more pliant (or compliant) than a child with a cold....
An option, if you’re feeling stuck
Have you ever been in this position? You don’t like where you are, but...
Building in buffer
You can call it buffer time. You can call it slack in the system. Or...
Building in buffer
You can call it buffer time. You can call it slack in the system. Or...
On saying no to things
If you have a theme or word for your year, has it come out to play yet?...
On saying no to things
If you have a theme or word for your year, has it come out to play yet?...
Don’t waste a word
Have you ever had one of those moments where you know you’ve done a great...
Don’t waste a word
Have you ever had one of those moments where you know you’ve done a great...
No question unanswered, no answer unshared
Has anyone ever asked you about what you do? Or why? Or what you did on...
No question unanswered, no answer unshared
Has anyone ever asked you about what you do? Or why? Or what you did on...
Do you want to become a person of letters?
Maybe you’ve heard of NaNoWriMo (National Novel Writing Month), but have...
Awwwwwww SNAP!
As you may or may not know, besides doing my own thing at Turner...
A technique for producing ideas
Something light for the weekend, lol. No biggie. Coming from a book (a...
Turn your preferences into policies
“What is one thing you wish you had known at the beginning of your...
Do you take notes, or do you make notes?
And do you even make that distinction? (I’m hoping, if you don’t, you...
Small and choppy, microcopy
Do you use microcopy on your web pages? Microcopy is that compelling line...
The 4 tools I use to produce One Creative Moment
By the time you read this piece, it’s been through 4 different tools on...