What I talk about
when I talk about…
A collection of musings
about copywriting, marketing,
business, and life.
“Don’t just do something, sit there”
If you haven’t heard this quote from the late Vietnamese Buddhist monk...
Music to work, dance, and live by
Happy International Women’s Day! Here are 5 songs by artists you might...
What makes a successful CTA
Have you ever struggled to nail down your call to action (CTA)? (You...
Ignorance as a Service
Some months back, in the deliciously niche Making the Museum newsletter,...
Peering into the truth of the past
Have you ever had one of those moments where someone just perfectly...
Aspiration vs ambition
Do you consider yourself ambitious? How about aspirational? If you had to...
When things are about to get real (good)
A friend was struggling with a reframe for the phrase “the calm before...
You’re (only) halfway there
When you think about climbing a mountain, it's a trip to the top. Right?...
Popping up
Perhaps you’ve noticed a thread running through some of these Tactical...
In praise of benign neglect
In business, as in parenting, benign neglect can be your friend. A...
Ode to Joy
When something goes wrong with your offering, you're faced with an...
Make yourself a happy place
Have you ever felt like the work you’re doing isn’t having any impact?...
Jumping through the fiery hoops
Have you ever tried to get something done on your site - or for a...
Jumping through the fiery hoops
Have you ever tried to get something done on your site - or for a...
Are you experienced?
So much for open-ended questions! Here’s something that rolls around my...
Are you experienced?
So much for open-ended questions! Here’s something that rolls around my...
What do you think of open-ended questions?
If you’re designing a survey to discover your customers’ pains and...
What do you think of open-ended questions?
If you’re designing a survey to discover your customers’ pains and...