What I talk about
when I talk about…
A collection of musings
about copywriting, marketing,
business, and life.
Reframing self-made problems
You never know when the clouds looming over a situation are going to...
No more doing X to get Y to get Z
In the scenario above (the subject line), what’s your Z? And is it...
The 3-2-1 method and more numbers for life
If you’ve ever set about building a new habit, you’ll know how nice it is...
You might need a no-later-than time
You know those moments when a thing you’ve been doing but haven’t named...
Are you free?
Can you think of someone you’ve been meaning to get in touch with? It’s...
2 questions to ask about everything you make
Following yesterday’s piece about giving up easily, here’s a Tactical...
Give up easily!
When you're getting ready to put your idea out into the world, you have...
Will there be pie?
Today was Easter Sunday - a day for big family gatherings on Kayte’s...
A trail of Easter eggs
You don’t need to reinvent the wheel every time you want to do something...
One idea per email
Have you ever tried to write an email and found yourself stressed about...
It’s not exactly brain surgery
If you've ever felt like you'll never be "the best," you're probably...
On using The Pomodoro Technique
Inspired by my friend Kevin’s recent post on the subject - where he...
How About this page?
Do you have a website? If so, you’ve probably wrestled with your About...
How to like classical music
It’s Sunday as I write this. And I’m listening to one of my favourite...
Reading a book vs. working a book
To be clear, we’re talking about non-fiction books here. Please don’t for...
Having a niche doesn’t mean being trapped
What do you think about choosing a niche? (Which I’m pronouncing “neesh”...
A change would do you good
Do you like change? (What’s your knee-jerk answer?) I think I’d default...
Work before play, or…?
If both were on your plate, would you eat the broccoli or the cake first?...