What I talk about
when I talk about…
A collection of musings
about copywriting, marketing,
business, and life.
Like there’s no one in the room
When Paul McCartney and Rick Rubin set about recording their...
Schwarzenegger—he’s just like us!
Did you know Arnold Schwarzenegger also has a daily email? Me neither....
Never make somebody feel like something the cat drug in
In Kurt Vonnegut’s last novel, Timequake, he left us (or at least me)...
On Ditching Hourly with Jonathan Stark
If you’ve been following One Creative Moment for any time at all, you’ll...
A framework for evaluating business choices
Let's jump right in: Income - How much do you need, and why? ...
Do you even lift?
Here are two racks of weights. Ten tonne weights: (Wild.) They're used...
Let’s make more protopian art
A protopia is a vision of the future where things are, by and large,...
The second pancake
Pancakes are in the air lately. Not literal pancakes. (And not the...
Its or their
Have you ever found yourself writing about a business and run into the...
Courage comes first
Here’s a quick follow-up to Monday’s Confidence comes second. In response...
“Success” doesn’t matter
You’ll notice that I’ve put success in quotes. That’s because I don’t...
Another very useful question to ask customers
If you’re regularly talking to your customers or clients (and I hope you...
Confidence comes second
If you’ve got something new you’re itching to try but are waiting until...
Disappoint as many people as it takes
As many people as it takes to get what you need for your soul, that is....
Finally sold on co-working 🌊
Have you ever tried co-working? Online co-working, that is. I’m writing...
The audience comes last
You might be thinking, “Hey, I’m the audience…what are you talking about,...
(Don’t) Shout it out loud
The words you use matter. They change and shape the world around you. How...
The joys of specialization (as a customer)
If you’re squeamish about going to the doctor’s, you’re not alone. Even...