What I talk about
when I talk about…
A collection of musings
about copywriting, marketing,
business, and life.
The view from up here
Sometimes you need a little elevation. It helps you see where you’re...
Competition is a 4-letter word
Do you have competitors? In your business, in your life, in your hobbies?...
On scarcity: finale
You may have noticed an abundance of scarcity in these pieces lately....
On scarcity: part deux
Following yesterday’s brief observation on scarcity, a wise reader and...
On scarcity
If you ever find yourself doubting the power of scarcity and deadlines in...
But why “must” the show go on?
"The show must go on" is one of those phrases that’s accepted as a...
On a mission
Ever have one of those moments where someone says something that just...
Walk, walk, walk
What does your usual (daily?) walk look like? (Seriously, send pics :)...
What would you (still) do if you won the lottery?
What’s the work you’d keep doing (or start doing) if you won the lottery...
Be a The, not an A
How’s that for a subject line? lol Today’s Tactical Tuesday piece comes...
Optimal vs. practical
You know what optimal looks like - and it’s what we all want - but is it...
First thing
(The) First thing is… The easiest part. The hardest part. The best time...
OHIO!
For the longest time, whenever I heard the word Ohio, I would think of...
Obscurity vs. Apathy
Have you ever put something out into the world that you weren’t sure of?...
AI has a last mile problem
Have you heard the term “last mile problem” before? It’s a term from the...
What’s your 10k/hour work?
Khe Hy, founder and CEO of RadReads wants you to find and do your...
Want people to care about what you say?
There’s something you can do that comes as naturally as breathing: Ask...
Here’s how we get more butterflies
Consider the caterpillar. (Or, as Alice used to call them - and still...